In a world that often demands constant productivity and resilience, more adults are turning to a surprising source of comfort: toys. Whether it’s a Jellycat plush, a Labubu figurine, or a cherished item from childhood, the “kidult” trend is booming—and it’s more than just quirky consumerism. Let's explore the psychological roots of this growing trend and what it tells us about the importance of play in adulthood.
